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Your Listings, Your Site
Because your listings are great content (and the type of content search engines and customers like to see), they belong on your website, not someone elses. You retain 100% control of your listing information that's displayed to visitors, and visitors never leave your website to see them.
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Your Listings, Your Look Instead of designing our system from the inside out, we designed it from the outside in to allow you complete freedom in the look of your iProp listing pages. Compare that to the approach of what you typically see on other sites, where it's all too often an clumsy looking system poorly shoehorned into your website.
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Look Great To Everyone. Many websites that have listings in them often require plugins such as Flash and Java to display even simple listing information. iProp uses simple HTML, CSS, Javascript and XML to both make you look great for everyone on any browser, and prevent your visitors from having to download 3rd party plugins to see your properties. From Internet Explorer to Safari to Firefox to Opera, you look good to everyone.
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Keep Things Simple Having choices is a great thing, and you shouldn't be held hostage to hosting your website with a specific company. With iProp, there's no need to change hosting providers or plans. And if you decide it's time to change your hosting company or redesign your website for business reasons, iProp moves quickly and easily with you wherever you go.
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See Listings Faster The competition relies on outside servers and technology to show your listings, servers that you have no control of. When these servers are busy serving your listings, and the listings of your competitors, your pages can take long periods of time to load. With iProp, your listings are small webpage files that load as quickly as the rest of your site. Every time. So your visitors spend their time looking at your listing pages, not waiting for them to load.
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Search Engines  iProp You work hard to get and maintain a listing, and you should be rewarded for it. Because your listings are in your site, and not some other website that sort of looks like yours, search engines recognize that the listings belong to you. This helps improve those critical search engine rankings by adding keyword dense, search friendly real estate content pages to your website. Google, Yahoo! and the rest approve.
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Repeat Traffic Why would you pay for a listing system that doesn't let your website visitors bookmark or copy the link for a page that they want to come back to (or send to a friend). Once they come back to your site, they have to start all over again to find it. iProp solves the problem by creating a unique page for every one of your listings that they (and you) can link and bookmark to your hearts content.
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A Map That Works Better The listings map page that is created automatically by iProp is designed using state-of-the-art technology to ensure that visitors to your site who search for listings have instant results. The competition uses slow postbacks to the server to get new information, which usually takes from 5-20 seconds every time you submit a new query.
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You're Always Up If your listings are stored on another company's system and it experiences a server issue, your website errors out and your visitors will become frustrated. iProp protects from 3rd party service interruptions, because iProp stores the listings directly on your website. So if your site is up, your listings are up.
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